Includes bibliographical references (p. 205-212) and index.

Strategy -- Formulating an Online Strategy -- Get a Strategy -- Process Improvement -- Electrification -- New Paradigms -- Generate Value -- Understanding the Web Landscape -- A Brief History of the Internet -- Content Publishing -- Shopping -- Communities -- Portals -- B2B, B2C, B2--Who Cares?!? -- Financial Services -- Exchanges and Markets -- ASPs -- ISPs -- XXX on the WWW -- Internet-Enabled Mobile Devices and WAP -- Advertising on the Web -- The Banner Ad -- Other Types of Ads -- Tracking -- Barter Advertising -- How Web Media Are Bought -- Organization -- Staffing -- Classic Culture Clashes -- Recruiting -- Consultants -- Compensation and Equity -- Web Roles -- Information Architecture, User Interface, and Usability -- Programming and Development -- Architecture -- Operations -- Legal -- Quality Assurance -- Producers and Project Managers -- Senior Management -- Starting a Start-Up -- Why Start-Ups Succeed and Why They Fail -- Checklist for Web Success -- Business Planning and Funding -- Looking for Liquidity Events -- The Nouveau Riche: How to Spend the Money Once You've Got It -- Growing Your E-commerce Organization -- PandL Responsibility and Channel Conflict -- Reporting Structures -- Growing and Managing Your Business -- The Virtual Office -- Outside Resources -- The Evolution of e-commerce -- Web Shops -- Boutiques -- The Hungry Bears -- Full Integration -- Incubators -- Cheap Site Generators -- Off the Beaten Track -- Free -- Project Management -- Project Organization -- Budget Estimation.

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