Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper.
Material type:
TextSeries: Tips & traps series: Publisher: New York : McGraw-Hill, c2008Description: vii, 213 p. : ill. ; 24 cmISBN: 0071494898 (alk. paper); 9780071494892 (alk. paper)Other title: Tips & traps for marketing your business [Cover title]Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .C588 2008Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415 .C588 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000118282 |
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| HF5415 .B59 2016 The marketing dictionary for the 21st century / | HF5415 .B6336 2007 Essentials of marketing / | HF5415 .B634 2006 Principles of marketing / | HF5415 .C588 2008 Tips and traps for marketing your business / | HF5415 .D753 2006 Marketing management and strategy / | HF5415 .D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF5415 .F27 2006 Juicing the orange : how to turn creativity into a powerful business advantage / |
Includes bibliographical references and index.
Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
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