Marketing 4.0 : moving from traditional to digital / Philip Kotler, Hermawan Kartajaya, Iwan Setiawan.

By: Kotler, Philip [author.]Contributor(s): Kartajaya, Hermawan, 1947- [author.] | Setiawan, Iwan [author.]Material type: TextTextPublisher: Hoboken, New Jersey : Wiley, [2017]Description: xix, 184 pages ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781119341208 (cloth)Other title: Marketing four point zeroSubject(s): Marketing | Internet marketingDDC classification: 658.8 LOC classification: HF5415 .K683 2017
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