BRANDLife: Cafes and Coffee Shops by Victor Cheung integrated brand systems in graphics and space

By: Cheung, Victor AuthorMaterial type: TextTextPublisher: China: Victionary, 2021Description: 256 pages : color illustrationsContent type: text Media type: unmediated Carrier type: volumeISBN: 9789887714811; 9780934590730; 0070493936; 9780070493933Other title: Cafes and coffeehousesSubject(s): Coffeehouses -- United States | Restaurants -- United States | Bars (Drinking establishments) -- United States | Coffeehouses | Restaurants | Bars (Drinking establishments) | Bars (Drinking establishments) | Coffeehouses | Restaurants | United StatesDDC classification: 725.710973 LOC classification: NA7855 .C344 2021
Contents:
Coffee shops & coffee houses, tea salons, cafes & cafeterias -- Casual dining : themes & variations, exhibition kitchens -- Food courts & fast foods -- Markets, food stores & specialty shops.
Summary: An exciting new series, Brandlife examines immersive brand experience across a variety of consumer or service related businesses in the fields of hospitality, retail and dining. Each volume explores a distinct business type and how the standouts work to build a cohesive brand strategy through the integration of graphic identity with space design. It begins with Cafes and Coffee Shops, which profiles distinct brands from the refined to the playful which integrate all aspects of design, from interiors and furniture design, to signage and packaging. Features projects by multidisciplinary studios as well as collaborative teams of graphic designers, makers, and architects, alongside interviews revealing how they work together to realize their unique visions.
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NA7855 .C344 2021 (Browse shelf (Opens below)) Available 51952000263890

Includes indexes.

Coffee shops & coffee houses, tea salons, cafes & cafeterias -- Casual dining : themes & variations, exhibition kitchens -- Food courts & fast foods -- Markets, food stores & specialty shops.

An exciting new series, Brandlife examines immersive brand experience across a variety of consumer or service related businesses in the fields of hospitality, retail and dining. Each volume explores a distinct business type and how the standouts work to build a cohesive brand strategy through the integration of graphic identity with space design. It begins with Cafes and Coffee Shops, which profiles distinct brands from the refined to the playful which integrate all aspects of design, from interiors and furniture design, to signage and packaging. Features projects by multidisciplinary studios as well as collaborative teams of graphic designers, makers, and architects, alongside interviews revealing how they work together to realize their unique visions.

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