Business development for dummies / by Anna Kennedy.
Material type:
TextSeries: --For dummies: Publisher: Chichester, West Sussex John Wiley and Sons, 2015Copyright date: ©2015Description: xiv, 402 pages : illustrations ; 24 cmContent type: text | still image Media type: unmediated Carrier type: volumeISBN: 9781118962718 (pbk.); 1118962710 (pbk.)Subject(s): Marketing | Small business -- Growth | Strategic planning | Industrial marketing | BUSINESS & ECONOMICS / Development / Business Development | Industrial marketing | Marketing | Small business -- Growth | Strategic planningDDC classification: 658.022 LOC classification: HF5415.1 | .K365 2015| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.1 .K365 2015 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000324850 | |
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Main Library | HF5415.1 .K365 2015 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000324843 |
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| HF5415 .W483 2006 What is marketing? / | HF5415.1 .B4155 2007 Marketing : principles and perspectives / | HF5415.1 .H37 2014 Marketing mistakes and successes / | HF5415.1 .K365 2015 Business development for dummies / | HF5415.12 .E8 J62 2010 Principles and practice of marketing / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F55 2009 Marketing communications : interactivity, communities and content / |
Includes index.
Business Development For Dummies provides a model for business development that is specially designed for small-medium-sized B2B or B2C professional service firms. It maps business development to the customer lifecycle, ensuring your business is focused on growth through effective customer management. It covers strategy, marketing, sales, client management and partnerships/alliances in depth, helping you develop robust business development practices that can be used every day. It's a must-read for any business looking to grow and develop. In short, this is your tool to maximise your business growth.
Introduction -- Getting started with business development -- Planning for business development -- Making the most of marketing -- Seeing what sales can do for you -- Managing your customers for business success -- Making influential friends: partnerships -- The part of tens.
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