Business marketing : connecting strategy, relationships, and learning / F. Robert Dwyer, John F. Tanner, Jr.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2009Edition: 4th edDescription: xxv, 678 p. : ill. ; 27 cmISBN: 9780073529905 (alk. paper); 0073529907 (alk. paper); 9780071263436; 0071263438Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .D92 2009Online resources: Publisher description | Table of contents only
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415 .D92 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000084518 | |
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Books
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Main Library | HF5415 .D92 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000064138 |
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| HF5415 .B6336 2007 Essentials of marketing / | HF5415 .B634 2006 Principles of marketing / | HF5415 .D753 2006 Marketing management and strategy / | HF5415 .D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF5415 .F27 2006 Juicing the orange : how to turn creativity into a powerful business advantage / | HF5415 .F34 2015 Foundations of marketing / | HF5415 .G56 2004 Global Marketing and Global Human Resources Management - Internationale Unternehmensführung |
Includes bibliographical references (p. 653-661) and index.
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