Business research : a practical guide for undergraduate & postgraduate students / Jill Collis & Roger Hussey.
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TextPublisher: Houndmills, Basingstoke, Hampshire ; New York, NY : Palgrave Macmillan, 2014Edition: Fourth editionDescription: xxiii, 351 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780230301832; 0230301835Subject(s): Business -- Research -- Methodology | Business -- Research -- Methodology | Betriebswirtschaftslehre | Forschungsmethode | Företagsekonomi -- forskning -- metodikDDC classification: 338/.0072 LOC classification: HD30.4 | .C65 2014Online resources: E-book | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Main Library | HD30.4 .C65 2014 (Browse shelf (Opens below)) | 1 | In transit from Main Library to Female Library since 03/22/2023 | STACKS | 51952000345916 | |
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Main Library | HD30.4 .C65 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000345909 |
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| HD30.4 .A877 2015 Developing leaders by executive coaching : practice and evidence / | HD30.4 .B355 2008 Developing management skills : what great managers know and do / | HD30.4 .B79 2007 Business research methods / | HD30.4 .C65 2014 Business research : a practical guide for undergraduate & postgraduate students / | HD30.4 .D85 2005 Corporate learning : proven and practical guidelines for building a sustainable learning strategy / | HD30.4 .E435 2007 The case study handbook : how to read, discuss, and write persuasively about cases / | HD30.4 .E47 2011 Business research methods / |
Includes bibliographical references and index.
1 understanding research -- 2 dealing with practical issues -- 3 identifying your paradigm -- 4 designing the research -- 5 searching and reviewing the literature -- 6 writing your research proposal -- 7 collecting qualitative data -- 8 analysing qualitative data -- 9 integrated collection and analysis methods -- 10 collecting data for statistical analysis -- 11 analysing data using descriptive statistics -- 12 analysing data using inferential statistics -- 13 writing up the research -- 14 troubleshooting.
"A practical, concise, straightforward guide. Covering the entire process from reviewing the literature to writing up results, it has balanced coverage of quantitative and qualitative methods and a popular troubleshooting section. It provides all the tools needed to embark on and complete successful research, underpinned by academic rigour."--Publisher's website.
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