Catalyst code : the strategies behind the world's most dynamic companies / David S. Evans and Richard Schmalensee.

By: Evans, David S. (David Sparks), 1954-Contributor(s): Schmalensee, RichardMaterial type: TextTextPublisher: Boston, Mass. : Harvard Business School Press, c2007Description: xi, 228 p. : ill. ; 25 cmISBN: 9781422101995 (alk. paper); 1422101991 (alk. paper)Subject(s): Multi-sided platform businesses | Strategic alliances (Business)DDC classification: 658/.046 LOC classification: HD9999.M78 | E94 2007Online resources: Table of contents only
Contents:
What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HD9999 .M78 E94 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000104773
Books Books Main Library
HD9999 .M78 E94 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000132363

Includes bibliographical references (p. 207-216) and index.

What is a catalyst? -- Build a catalyst strategy -- Identify the catalyst community -- Establish a pricing structure -- Design the catalyst for success -- Focus on profitability -- Compete strategically with other catalysts -- Experiment and evolve -- Cracking the catalyst code.

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