Includes bibliographical references (p. 363-384) and index.

Foreword of the VICS CPFR Committee / Rita Marzian, Jim McLaughlin and Joseph C. Andraski -- 1. Efficient Consumer Response as the Origin of CPFR / Dirk Seifert -- 1.1. The Goals and Tasks of the ECR Concept -- 1.2. The Reversal of the Push Principle to the Pull Principle in the Supply Chain -- 1.3. ECR -- Collaboration Field Logistics: Supply Chain Management -- 1.4. ECR -- Collaboration Field Marketing: Category Management -- 2. The CPFR Concept -- 2.1. The CPFR Value Proposition / Dirk Seifert -- 2.2. Sales and Order Forecasts in the CPFR Process for Retail / Gerhard Arminger -- 2.3. CPFR Emerges as the Next Movement in Supply Chain Management / Joseph C. Andraski

"Based on original research conducted at the Harvard Business School, Collaborative Planning, Forecasting, and Replenishment gathers the insights and experiences of 38 leading CPFR practitioners from around the world and from a variety of industries, including manufacturers, retailers, consulting companies, and IT-solutions providers. Packed with valuable case studies and insider accounts from some of the most powerful companies using CPFR today - including giants such as Wal-Mart, Safeway, Ace Hardware, and Procter & Gamble.".

"Using the insights and recommendations in Collaborative Planning, Forecasting, and Replenishment, companies can make vast improvements in consistently troublesome areas, such as sales and order forecasting. In former models, sales forecasting was done solely by the sales department, which then drove the supply chain with frequently incorrect information. CPFR removes this kind of "silo" decision making and gets departments to gather and share crucial information, removing the walls between strategy formed on the supply side and that formed on the demand side."--BOOK JACKET.

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