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    Corporate communication / Paul A. Argenti.

    By: Argenti, Paul AMaterial type: TextTextPublisher: Boston : McGraw-Hill/Irwin, 2007Edition: 4th edDescription: xviii, 270 p. : ill. ; 23 cmISBN: 0072990546 (alk. paper); 9780072990546 (alk. paper)Subject(s): Communication in management | Communication in organizationsDDC classification: 658.4/5 LOC classification: HD30.3 | .A73 2007Online resources: Publisher description | Table of contents only | Contributor biographical information
    Contents:
    The changing environment for business -- Communicating strategically -- An overview of the corporate communication function -- Identity, image, and reputation -- Corporate advertising -- Media relations -- Internal communications -- Investor relations -- Government relations -- Crisis communication.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD30.3 .A73 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000101864
    Books Books Main Library
    		HD30.3 .A73 2007 (Browse shelf (Opens below)) 1 Available STACKS 51952000130994

    Includes bibliographical references and index.

    Ch. 1. The changing environment for business -- Ch. 2. Communicating strategically -- Ch. 3. An overview of the corporate communication function -- Ch. 4. Identity, image, and reputation -- Ch. 5. Corporate advertising -- Ch. 6. Media relations -- Ch. 7. Internal communications -- Ch. 8. Investor relations -- Ch. 9. Government relations -- Ch. 10. Crisis communication.

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