Corporate reputation / Enrique Carreras, Ángel Alloza and Ana Carreras ; foreword by Charles Fombrun.
Material type:
TextSeries: Corporate excellence series: Publisher: London : LID Publishing Ltd., January 2014Copyright date: ©2013Edition: First editionDescription: 501 pages : illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9788483567975; 8483567970Subject(s): Corporate image | Reputation | Corporate image | ReputationDDC classification: 659.2 LOC classification: HD59.2 | .C367 2014| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HD59.2 .C367 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000325581 | |
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Main Library | HD59.2 .C367 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000325598 |
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| HD5850.43 .A43 2019 From Education to work:Youth Training and employment/by Dr. Issa Hassan Alansari | HD5850.43 .A43 2019 From Education to work:Youth Training and employment/by Dr. Issa Hassan Alansari | HD59 .H436 2016 Mastering the new media landscape : embrace the micromedia mindset / | HD59.2 .C367 2014 Corporate reputation / | HD59.2 .D696 2016 Winning the reputation game / | HD59.2 .F57 2017 Rethinking reputation risk : how to manage the risks that can ruin your business, your reputation and you / | HD59.2 .N36 1988 Corporate identity design / |
Includes bibliographical references (pages 465-501).
The economy of intangibles and reputation -- The origin and promise of corporate reputation -- What do we understand by corporate reputation today? -- The theoretical foundations of reputation -- Modelling and managing corporate reputation -- Measuring corporate reputation.
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