Crossing the chasm : marketing and selling disruptive products to mainstream customers / Geoffrey A. Moore.
Material type:
TextPublisher: New York, NY : HarperBusiness, an imprint of HarperCollins Publishers, 2014Edition: Third editionDescription: 273 pages : illustrations ; 21 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780062292988Subject(s): Selling -- High technology | High technology -- Marketing | Technological innovations -- Marketing | High technology -- Marketing | Selling -- High technology | Technological innovations -- MarketingDDC classification: 658.8 LOC classification: HF5439.H54 | M66 2014| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5439 .H54 .M66 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000197089 | |
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Books
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Main Library | HF5439 .H54 .M66 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000197072 |
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| HF5438.8 .P75 G793 2007 The psychology of sales success : learn to think like your customer to close every sale / | HF5438.8.P75 .J667 2013 How to change minds : the art of influence without manipulation / | HF5439 .B67 W43 2008 Successful local broadcast sales / | HF5439 .H54 .M66 2014 Crossing the chasm : marketing and selling disruptive products to mainstream customers / | HF5469.23.G74 .T474 2015 The lean supply chain : managing the challenge at Tesco / | HF5470 .E4 2008 When markets collide : investment strategies for the age of global economic change / | HF5478 .E576 2007 The eBay seller's tax and legal answer book : everything you need to know to keep the government off your back and out of your wallet / |
Includes index.
Part I: Discovering the Chasm: Introduction -- High-Tech Marketing Illusion -- High-Tech Marketing Enlightenment. Part II: Crossing the Chasm: The D-Day Analogy -- Target the Point of Attack -- Assemble the Invasion Force -- Define the Battle -- Launch the Invasion -- Conclusion.
Examines marketing strategies for high-tech products, with advice for techology companies on how to increase their market share more rapidly when new technologies are introduced to consumers.
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