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    Economics for business / John Sloman, Kevin Hinde and Dean Garratt.

    By: Sloman, John, 1947-Contributor(s): Hinde, Kevin | Garratt, DeanMaterial type: TextTextPublisher: Harrow, England ; New York : Financial Times/Prentice Hall, 2010Edition: 5th edDescription: 1 v. (various pagings) : col. ill. ; 27 cmISBN: 9780273722335 (pbk.); 0273722336 (pbk.)Subject(s): Economics | Business | Commerce | Managerial economicsDDC classification: 330 LOC classification: HB171.5 | .S6353 2010
    Contents:
    The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy.
    Summary: This text provides students with a balanced coverage of microeconomic, macroeconomic and international issues.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HB171.5 .S6353 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000082996
    Books Books Main Library
    		HB171.5 .S6353 2010 (Browse shelf (Opens below)) 1 Available STACKS 51952000063155

    The business environment and business economics -- Economics and the world of business -- Business organisations -- The working of competitive markets -- Business in a market environment -- Demand and the consumer -- Demand and the firm -- Products, marketing and advertising -- Costs of production -- Revenue and profit -- Profit maximisation under perfect competition and monopoly -- Profit maximisation under imperfect competition -- An introduction to business strategy -- Alternative theories of the firm -- Growth strategy -- The small-firm sector -- Pricing strategy -- Labour markets, wages, and industrial relations -- Investment and the employment of capital -- Reasons for government intervention in the market -- Government and the firm -- Government and the market -- Globalisation and multinational business -- International trade -- Trading blocs -- The macroeconomic environment of business -- The balance of payments and exchange rates -- Banking, money and interest rates -- Business activity, employment and inflation -- Demand-side policy -- Supply-side policy -- International economic policy.

    Includes bibliographical references and index.

    This text provides students with a balanced coverage of microeconomic, macroeconomic and international issues.

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