Essentials of marketing / Jim Blythe.
Material type:
TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2008Edition: 4th edDescription: xx, 335 p. : col. ill. ; 27 cmISBN: 9780273717362; 0273717367Subject(s): MarketingDDC classification: 658 LOC classification: HF5415 | .B485 2008Online resources: Table of contents only Summary: This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415 .B485 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000086857 | |
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Books
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Main Library | HF5415 .B485 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000066484 |
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| HF 5415 .5 C658 MC1 Connecting with your customers. | HF5415 .B35 2013 Essentials of marketing / | HF5415 .B485 2006 Essentials of marketing communications / | HF5415 .B485 2008 Essentials of marketing / | HF5415 .B59 2016 The marketing dictionary for the 21st century / | HF5415 .B6336 2007 Essentials of marketing / | HF5415 .B634 2006 Principles of marketing / |
Includes bibliographical references and index.
This book aims to give non-specialist students a full understanding of the basics of marketing in a concise and accurate way, whilst remaining user friendly. It is designed to cover all the essential areas of marketing.
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