Essentials of marketing communications / Jim Blythe.

By: Blythe, JimContributor(s): Blythe, Jim. Essentials of marketingMaterial type: TextTextPublisher: New York : FT/Prentice Hall, 2006Edition: 3rd edDescription: xii, 332 p. : ill. ; 25 cmISBN: 027370205X; 9780273702054Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B485 2006
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HF5415 .B485 2006 (Browse shelf (Opens below)) 1 Available STACKS 51952000090199
Books Books Main Library
HF5415 .B485 2006 (Browse shelf (Opens below)) 1 Available STACKS 51952000071693

Rev. ed. of: Essentials of marketing. 2nd ed. 2001.

Includes bibliographical references and index.

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