Essentials of marketing communications / Jim Blythe.
Material type:
TextPublisher: New York : FT/Prentice Hall, 2006Edition: 3rd edDescription: xii, 332 p. : ill. ; 25 cmISBN: 027370205X; 9780273702054Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .B485 2006
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Female Library | HF5415 .B485 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000090199 | |
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| HF5389 .G47 2005 Cross-cultural business behavior : negotiating, selling, sourcing and managing across cultures / | HF54.56 .B63 2008 Business information systems : technology, development and management / | HF5415 .B35 2013 Essentials of marketing / | HF5415 .B485 2006 Essentials of marketing communications / | HF5415 .B485 2008 Essentials of marketing / | HF5415 .B59 2016 The marketing dictionary for the 21st century / | HF5415 .B6336 2007 Essentials of marketing / |
Rev. ed. of: Essentials of marketing. 2nd ed. 2001.
Includes bibliographical references and index.
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