Essentials of marketing research / Joseph F. Hair, Jr. ... [et al.].
Material type:
TextPublisher: New York : McGraw-Hill/Irwin, 2010Edition: 2nd edDescription: xvii, 398 p. : ill. ; 26 cmISBN: 0073404829 (pbk) :; 9780073404820; 9780071220286 (international edition) :; 0071220283 (international edition)Subject(s): Marketing researchDDC classification: 658.83
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.2 .E894 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000090045 | |
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Main Library | HF5415.2 .E894 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000071631 |
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| HF5415.157 .F67 2010 Managing quality : integrating the supply chain / | HF5415.2 .B655 2007 Marketing research : tools & techniques / | HF5415.2 .B779 2010 Marketing research / | HF5415.2 .E894 2010 Essentials of marketing research / | HF5415.2 .G754 2015 Marketing analytics : a practical guide to real marketing science / | HF5415.2 .M29 2007 Marketing research : an applied approach / | HF5415.2 .M29 2007 Marketing research : an applied approach / |
Includes bibliographical references and index.
1st ed. publ. as: Essentials of business research methods. - Hoboken, NJ : Wiley. 2003
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