Essentials of strategic management : the quest for competitive advantage / John E. Gamble, Arthur A. Thompson, Jr.

By: Gamble, John (John E.)Contributor(s): Thompson, Arthur A, 1940-Material type: TextTextPublisher: New York : McGraw-Hill Irwin, c2011Edition: 2nd ed., International edDescription: xxxi, 557 p. : col. ill. ; 26 cmISBN: 9780071220811 (pbk.); 007122081X (pbk.)Subject(s): Strategic planning | Business planning | Competition | Strategic planning -- Case studiesDDC classification: 658.4/012 LOC classification: HD30.28 | .G353 2011
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Includes bibliographical references and indexes.

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