Foundations of marketing communications : a European perspective / Patrick De Pelsmacker, Maggie Geuens, Joeri Van den Bergh.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times/Prentice Hall, 2005Description: xiv, 328 p., [8] p. of plates : ill. (some col.) ; 25 cmISBN: 0273703862; 9780273703860Subject(s): Communication in marketing -- Europe | AdvertisingDDC classification: 658.8/02 LOC classification: HF5415.123 | .P45 2005| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
|---|---|---|---|---|---|---|---|
Books
|
Female Library | HF5415.123 .P45 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093534 | |
|
Books
|
Main Library | HF5415.123 .P45 2005 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000072096 |
Browsing Female Library shelves Close shelf browser
|
|
|
|
|
|
|
||
| HF5415.123 .F555 2006 Simply marketing communications / | HF5415.123 .K45 2007 Beyond buzz : the next generation of word-of-mouth marketing / | HF5415.123 .O89 2008 Integrated marketing communications / | HF5415.123 .P45 2005 Foundations of marketing communications : a European perspective / | HF5415.123 .P53 2005 Integrated marketing communications / | HF5415.123 .R67 2004 Marketing communications : theory and applications / | HF5415.123 .S54 2010 Integrated marketing communications in advertising and promotion / |
Rev. ed. of: Marketing communications. 2001.
Includes bibliographical references and indexes.
1. Integrated marketing communications -- 2. New marketing communications work -- 3. Target groups -- 4. Objectives -- 5. Budgets -- 6. Advertising -- 7. Media planning -- 8. Advertising research -- 9. Sales promotions -- 10. Direct marketing -- 11. E-communications -- 12. Point-of-purchase communications -- 13. Public relations of sponsorship.
"Based on the authoritative and successful Marketing Communications: A European Perspective, 2e, by Patrick De Pelsmacker, Maggie Geuens, and Joeri Van den Bergh, these respected authors provide a fresh and insightful approach to anyone who needs an introduction and accurate view on marketing communications." "Geared to undergraduate and post-graduate students who want to extend their knowledge of various aspects of marketing communications, this book can also be used by marketing communication professionals who want an overview of the field. Filled with a plethora of examples, cases, and research results, this book provides a consistent European focus."--BOOK JACKET.
1 2
There are no comments on this title.