Analysis for marketing planning / Donald R. Lehmann, Russell S. Winer.
Material type:
TextPublisher: Boston : McGraw-Hill Irwin, c2008Edition: 7th edDescription: xii, 299 p. : ill. ; 24 cmISBN: 9780073529844 (alk. paper); 0073529842 (alk. paper); 9780071263634 (pbk.); 0071263632 (pbk.)Subject(s): Marketing -- United States -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.13 | .L395 2008Online resources: Publisher description | Table of contents only
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .L395 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000084532 | |
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Main Library | HF5415.13 .L395 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000064060 |
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| HF5415.13 .G58 2008 The ultimate small business marketing toolkit : all the tips, forms, and strategies you'll ever need ; includes CD-ROM with 50 customizable forms / | HF5415.13 .J35 2009 Marketing planning and strategy / | HF5415.13 .K636 2009 A framework for marketing management / | HF5415.13 .L395 2008 Analysis for marketing planning / | HF5415.13 .L5883 2011 Services marketing : people, technology, strategy / | HF5415.13 .M35232 2010 Marketing management : a strategic decision-making approach / | HF5415.13 .M3586 2011 Marketing strategy : a decision-focused approach / |
Includes bibliographical references and index.
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