How to change minds : the art of influence without manipulation / Rob Jolles.

By: Jolles, Robert L, 1957-Material type: TextTextPublisher: San Francisco : Berrett-Kohler Publishers, [2013]Copyright date: ©2013Edition: First editionDescription: xxi, 185 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781609948290; 1609948297Subject(s): Selling -- Psychological aspects | Change (Psychology) | Decision making -- Psychological aspects | Influence (Psychology) | Change (Psychology) | Decision making -- Psychological aspects | Influence (Psychology) | Selling -- Psychological aspectsDDC classification: 302/.13 LOC classification: HF5438.8.P75 | J667 2013
Contents:
Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind.
Summary: Jolles draws on his successful sales background and decades of research to lay out a simple, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.
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Includes index.

Changing minds, changing lives -- Inside the minds of those you are changing -- Establishing trust -- The blueprint for changing minds -- Committing to change -- Initiating change -- "I object!" -- How to change your mind.

Jolles draws on his successful sales background and decades of research to lay out a simple, predictable, and ethical process that will enable you to lead others to discover for themselves what and why they need to change.

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