Integrated marketing communications in advertising and promotion / Terence A. Shimp.
Material type:
TextPublisher: United States ; United Kingdom : South-Western/Cengage Learning, c2010Edition: 8th ed., International edDescription: xx, 668 p. : col. ill. ; 28 cmISBN: 9780324665314 (pbk); 0324665318 (pbk)Subject(s): Communication in marketing | Sales promotion | Advertising | Direct marketingDDC classification: 658.802 LOC classification: HF5415.123 | .S54 2010
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .S54 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000088950 | |
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Main Library | HF5415.123 .S54 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000068617 |
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| HF5415.123 .P45 2005 Foundations of marketing communications : a European perspective / | HF5415.123 .P53 2005 Integrated marketing communications / | HF5415.123 .R67 2004 Marketing communications : theory and applications / | HF5415.123 .S54 2010 Integrated marketing communications in advertising and promotion / | HF5415.123 .S65 2016 Marketing communications : offline and online integration, engagement and analytics / | HF5415.125 .S766 2015 Humanizing big data : marketing at the meeting of data, social science and consumer insight / | HF5415.125 .W36 2017 Creativity and data marketing : a practical guide to data innovation / |
Previous ed.: Thomson South-Western, 2007.
Includes index.
Formerly CIP. Uk
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