International marketing strategy : contemporary readings / Isobel Doole and Robin Lowe.
Material type:
TextPublisher: London ; Boston : International Thomson Business Press, 1997Description: xv, 400 p. : ill. ; 24 cmISBN: 041514454X; 9780415144544; 0415089859; 9780415089852; 1861522339; 9781861522337Subject(s): Export marketing -- Management -- Case studiesDDC classification: 658.8/48 LOC classification: HF1416 | .D66 1997
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Female Library | HF1416 .D66 1997 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000089872 | |
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Main Library | HF1416 .D66 1997 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000073277 |
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| HF1414 .V54 2007 How countries compete : strategy, structure, and government in the global economy / | HF1414.35 .T44 2016 Intra-industry trade : cooperation and conflict in the global political economy / | HF1416 .C375 2009 International marketing / | HF1416 .D66 1997 International marketing strategy : contemporary readings / | HF1416 .H65 2011 Global marketing : a decision-oriented approach / | HF1416 .I617 2008 International marketing and export management / | HF1416 .K443 2011 Global marketing / |
"Companion to the major text International marketing strategy: analysis, development and implementation by the same authors"--P. [vii].
Includes bibliographical references and index.
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