Market-based management : strategies for growing customer value and profitability / Roger J. Best.
Material type:
TextPublisher: Upper Saddle River, N.J. : Pearson/Prentice Hall, c2009Edition: 5th edDescription: 545 p. : ill. (some col.) ; 24 cmISBN: 9780138133962 (pbk.); 0138133964 (pbk.); 9780132336536; 0132336537Subject(s): Marketing | Marketing -- ManagementDDC classification: 658.8
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.13 .B46 2009 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000083559 |
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| HF5415.13 .A435 2007 Strategic marketing : an applied perspective / | HF5415.13 .A435 2007 Strategic marketing : an applied perspective / | HF5415.13 .A877 2015 Does it work? : 10 principles for delivering true business value in digital marketing / | HF5415.13 .B46 2009 Market-based management : strategies for growing customer value and profitability / | HF5415.13 .B736 2016 Marketing with strategic empathy : inspiring strategy with deeper consumer insight / | HF5415.13 .B736 2016 Marketing with strategic empathy : inspiring strategy with deeper consumer insight / | HF5415.13 .C533 2010 Supply chain management : strategy, planning, and operation / |
"Pearson international edition"--Cover.
Previous ed.: 2005.
Includes bibliographical references and index.
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