The marketing dictionary for the 21st century / Robert W. Bly.
Material type:
Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
---|---|---|---|---|---|---|---|
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Female Library | HF5415 .B59 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000331254 | |
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Main Library | HF5415 .B59 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000331261 |
Includes bibliographical references.
Are you taking your response rates to the next level by using dominant resident emotion and the core buying complex? In the digital era, marketing is evolving with lightning speed, and the language of marketing is changing right along with it. Now, with the Marketing Dictionary for the 21st Century, you'll quickly bring your marketing vocabulary up to date, understand what colleagues and vendors are talking about, and show others that your marketing knowledge is on the cutting edge. You'll also learn important marketing concepts that can multiply your sales and profits as never before!
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