Marketing management and strategy / Peter Doyle and Philip Stern.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2006Edition: 4th edDescription: xii, 446 p. : col. ill. ; 27 cmISBN: 0273693980 pbk; 9780273693987 pbkSubject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .D753 2006
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Female Library | HF5415 .D753 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000092896 | |
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Main Library | HF5415 .D753 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120247 |
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| HF5415 .B59 2016 The marketing dictionary for the 21st century / | HF5415 .B6336 2007 Essentials of marketing / | HF5415 .B634 2006 Principles of marketing / | HF5415 .D753 2006 Marketing management and strategy / | HF5415 .D92 2009 Business marketing : connecting strategy, relationships, and learning / | HF5415 .F27 2006 Juicing the orange : how to turn creativity into a powerful business advantage / | HF5415 .F34 2015 Foundations of marketing / |
Includes bibliographical references (p. 427-434) and indexes.
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