Marketing research : an applied approach / Naresh K. Malhotra, David F. Birks.
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TextPublisher: Harlow : Prentice Hall/Financial Times, 2007Edition: 3rd European edDescription: xxi, 835 p. : ill. ; 27 cm. + 1 CD-ROM (4 3/4 in.)ISBN: 9780273706892 (pbk.); 0273706896 (pbk.)Subject(s): Marketing research | Marketing research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M29 2007
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| HF5415.2 .B779 2010 Marketing research / | HF5415.2 .E894 2010 Essentials of marketing research / | HF5415.2 .G754 2015 Marketing analytics : a practical guide to real marketing science / | HF5415.2 .M29 2007 Marketing research : an applied approach / | HF5415.2 .M29 2007 Marketing research : an applied approach / | HF5415.2 .M35842 2008 Marketing research with SPSS / | HF5415.2 .M3827 2009 The practice of market research : an introduction / |
Previous European ed.: 2003; this title originally published as: Marketing research : an applied orientation. 5th ed. 2006.
Includes CD-ROM in pocket attached inside back cover.
Includes bibliographical references and indexes.
System requirements for accompanying disc: 166 MHz Pentium Processor; 64 MB RAM; 40 MB free hard disk space; Windows 95, 98, ME, NT 4, 2000, XP or later.
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