Marketing strategy and competitive positioning / Graham J. Hooley, Nigel F. Piercy, Brigitte Nicolaud.
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TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2008Edition: 4th edDescription: xviii, 614 p. : ill. ; 25 cmISBN: 9780273706977 (pbk. : alk. paper); 0273706977 (pbk. : alk. paper)Subject(s): Target marketing | Marketing -- ManagementDDC classification: 658.8/02 LOC classification: HF5415.127 | .H66 2008Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.127 .H66 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000093039 | |
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Main Library | HF5415.127 .H66 2008 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000120278 |
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| HF5415.1265 .S774 2009 E-marketing / | HF5415.1265 .V56 2008 Get to the top on Google : tips and techniques to get your site to the top of the search engine rankings-- and stay there / | HF5415.1265 .W365 2014 The power of visual storytelling : how to use visuals, videos, and social media to market your brand / | HF5415.127 .H66 2008 Marketing strategy and competitive positioning / | HF5415.127 .P8498 2016 Content Inc. : how entrepreneurs use content to build massive audiences and create radically successful businesses / | HF5415.13 .A435 2007 Strategic marketing : an applied perspective / | HF5415.13 .A435 2007 Strategic marketing : an applied perspective / |
Includes bibliographical references (p. 572-598) and index.
pt. 1. Marketing Strategy -- 1. Market-led strategic management -- 2. Strategic marketing planning -- pt. 2. Competitive Market Analysis -- 3. The changing market environment -- 4. Customer analysis -- 5. Competitor analysis -- 6. Understanding the organisational resource base -- 7. Forecasting future demand and market requirements --Pt. 3. Identifying Current and Future Competitive Positions -- 8. Segmentation and positioning principles -- 9. Segmentation and positioning research -- 10. Selecting market targets -- pt. 4. Competitive Positioning Strategies -- 11. Creating sustainable competitive advantage -- 12. Competing through the new marketing mix -- 13. Competing through innovation -- 14. Competing through superior service and customer relationships -- pt. 5. Implementing the Strategy -- 15. Strategic customer management -- 16. Strategic alliances and networks -- 17. Strategy implementation and internal marketing -- 18. Corporate social responsibility -- pt. 6. Conclusions -- 19. Twenty-first century marketing.
Thoroughly updated with new examples and the latest research findings, this new edition also boasts case studies in each chapter, taken from recent editions of the Financial Times, that illustrate the practical implications of the issues raised.
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