Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton.
Material type:
TextPublisher: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]Edition: First editionDescription: vi, 180 pages : illustrations ; 20 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781626565807; 1626565805Subject(s): Internet in public relations | Internet marketing | Digital media | Information technology -- Social aspects | BUSINESS & ECONOMICS -- E-Commerce -- Internet Marketing | BUSINESS & ECONOMICS -- Industries -- Media & Communications | BUSINESS & ECONOMICS -- Marketing | Digital media | Information technology -- Social aspects | Internet in public relations | Internet marketingDDC classification: 658.8/72 LOC classification: HD59 | .H436 2016| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HD59 .H436 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000345343 | |
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Books
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Main Library | HD59 .H436 2016 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000345350 |
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Includes bibliographical references (pages 158-160) and index.
Welcome to the age of micromedia -- Technology gives rise to new rules of communication -- Understanding the opportunities in micromedia -- Earned, rented, and owned -- better together -- Discoverability and the future of marketing -- Online brand audit : getting your owned media infrastructure in shape -- Blogs, bylines, and killer content : what you can learn from traditional media -- The power of rented media -- Getting the most out of rented media -- Why the traditional, earned media still packs a punch -- Take the stage :launch a speaking career -- Futureproof your media strategy.
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