Learning Resource Center catalog › Details for: New product development and delivery : ensuring successful products through integrated process management /

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New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer.

By: Brethauer, Dale MMaterial type: Text

TextPublisher: New York : AMACOM, c2002Description: xvi, 192 p. : illISBN: 0814407137; 9780814407134Subject(s): New products -- MarketingDDC classification: 658.8 LOC classification: HF5415.153 | .B74 2002

Contents:

The Foundation Elements of Successful Transfers -- Communication Tools -- Robust Design and Product Tools -- Financial Tools -- Developing and Implementing a Formal Transfer Process -- Proliant, Inc.: A Success Story -- Proliant's Transfer Process Notebook.

Review: "New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."--BOOK JACKET.

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Item type	Current library	Call number	Copy number	Status	Notes	Date due	Barcode
Books	Female Library	HF5415.153 .B74 2002 (Browse shelf (Opens below))	1	Available	STACKS		51952000103448
Books	Main Library	HF5415.153 .B74 2002 (Browse shelf (Opens below))	1	Available	STACKS		51952000132738

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Previous	HF5415.135 .W47 2015 Strategic marketing : creating competitive advantage /	HF5415.15 .B353 2007 Product strategy and management /	HF5415.15 .G55 2007 Authenticity : what consumers really want /	HF5415.153 .B74 2002 New product development and delivery : ensuring successful products through integrated process management /	HF5415.153 .C72 2008 New products management /	HF5415.153 .J63 2007 Hidden in plain sight : how to find and execute your company's next big growth strategy /	HF5415.153 .N49 2016 The new production of users : changing innovation collectives and involvement strategies /	Next

Includes bibliographical references and index.

Ch. 1. The Foundation Elements of Successful Transfers -- Ch. 2. Communication Tools -- Ch. 3. Robust Design and Product Tools -- Ch. 4. Financial Tools -- Ch. 5. Developing and Implementing a Formal Transfer Process -- Ch. 6. Proliant, Inc.: A Success Story -- App. Proliant's Transfer Process Notebook.

"New Product Development and Delivery shows how to make seamless internal transfer a tactical program in pursuit of stated, quantifiable strategic goals. This guide helps companies maximize productivity, decrease time to market, and increase Economic Value Added (EVA) and overall profitability. The book features 16 tools to help your company focus on the actions that breed success."--BOOK JACKET.

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