The people's car : a global history of the Volkswagen Beetle / Bernhard Rieger.

By: Rieger, Bernhard, 1967-Material type: TextTextPublisher: Cambridge, Mass. : Harvard University Press, 2013Description: 406 pages : illustrations ; 22 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780674050914; 0674050916Other title: Global history of the Volkswagen BeetleSubject(s): Volkswagen Beetle automobile -- History | Volkswagen Beetle automobile -- History | Volkswagen Beetle automobile | VW Käfer | Volkswagen Beetle automobile -- HistoryGenre/Form: History.Additional physical formats: Online version:: People's car.DDC classification: 629.222/2 LOC classification: TL215.V6 | R54 2013Other classification: F451.664 Online resources: Book review (H-Net)
Contents:
Prologue: some shapes are hard to improve on -- Before the "people's car" -- A symbol of the national socialist people's community? -- "We should make no demands" -- Icon of the early federal republic -- An export hit -- "The Beetle is dead -- long live the Beetle" -- "I have a vochito in my heart" -- Of Beetles old and new -- Epilogue: the Volkswagen Beetle as a global icon.
Summary: "The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
TL215.V6 .R54 2013 (Browse shelf (Opens below)) 1 Available STACKS 51952000342472
Books Books Main Library
TL215.V6 .R54 2013 (Browse shelf (Opens below)) 1 Available STACKS 51952000342465

"The People's Car is a transnational cultural history tracing the Beetle from its origins in Nazi Germany to its role in the postwar West German "economic miracle" to its popularity in midcentury Europe and the U.S., second career in Mexico and Latin America, and revival in the late 1990s"--Provided by publisher.

Includes bibliographical references (pages 337-391) and index.

Prologue: some shapes are hard to improve on -- Before the "people's car" -- A symbol of the national socialist people's community? -- "We should make no demands" -- Icon of the early federal republic -- An export hit -- "The Beetle is dead -- long live the Beetle" -- "I have a vochito in my heart" -- Of Beetles old and new -- Epilogue: the Volkswagen Beetle as a global icon.

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