The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.

By: Walter, EkaterinaContributor(s): Gioglio, JessicaMaterial type: TextTextPublisher: New York : McGraw-Hill, [2014]Edition: 1 editionDescription: x, 221 pages : color illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071823937; 007182393XSubject(s): Viral marketing | Internet marketing | Internet marketing | Viral marketing | Internet -- MarknadsföringDDC classification: 659.14/4 LOC classification: HF5415.1265 | .W365 2014
Contents:
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Summary: Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover].
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Female Library
HF5415.1265 .W365 2014 (Browse shelf (Opens below)) 1 Available STACKS 51952000333432
Books Books Main Library
HF5415.1265 .W365 2014 (Browse shelf (Opens below)) 1 Available STACKS 51952000333425

Includes bibliographical references (pages 201-211) and index.

Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.

Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover].

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