The practice of market research : an introduction / Yvonne McGivern.
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TextPublisher: Harlow, England ; New York : Prentice Hall/Financial Times, 2009Edition: 3rd edDescription: xxx, 548 p. : ill. ; 25 cmISBN: 0273717073 (pbk. : alk. paper); 9780273717072 (pbk. : alk. paper)Subject(s): Marketing research -- Methodology | Social sciences -- Research -- MethodologyDDC classification: 658.83 LOC classification: HF5415.2 | .M3827 2009
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| HF5415.2 .M29 2007 Marketing research : an applied approach / | HF5415.2 .M29 2010 Marketing research : an applied orientation / | HF5415.2 .M35842 2008 Marketing research with SPSS / | HF5415.2 .M3827 2009 The practice of market research : an introduction / | HF5415.2 .P736 2005 Essentials of marketing research / | HF5415.2 .S345 2006 Marketing research : an international approach / | HF5415.2 .W558 2006 Marketing research : an integrated approach / |
Includes bibliographical references (p. [529]-536) and index.
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