Product strategy and management / Michael Baker and Susan Hart.
Material type:
TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2007Edition: 2nd edDescription: xviii, 541 p. : ill. ; 25 cmISBN: 9780273694502; 0273694502Subject(s): Product management | New products -- Management -- Case studiesDDC classification: 658.5/6 LOC classification: HF5415.15 | .B353 2007Summary: This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.15 .B353 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000078166 | |
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Books
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Main Library | HF5415.15 .B353 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000055891 |
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| HF5415.135 .C72 2009 Strategic marketing / | HF5415.135 .K47 2010 Strategic marketing problems : cases and comments / | HF5415.135 .W47 2015 Strategic marketing : creating competitive advantage / | HF5415.15 .B353 2007 Product strategy and management / | HF5415.15 .G55 2007 Authenticity : what consumers really want / | HF5415.153 .B74 2002 New product development and delivery : ensuring successful products through integrated process management / | HF5415.153 .C72 2008 New products management / |
Includes bibliographical references (p. [504]-526) and index.
This is a review and analysis of the issues involved in managing products through their life cycle. The work has a managerial orientation and will be ideal for students of marketing, business studies and product development courses.
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