Public relations / Frank Jefkins.

By: Jefkins, Frank WilliamMaterial type: TextTextPublisher: London : Financial Times Pitman, 1998Edition: 5th ed. / rev. and edited by Daniel YadinDescription: ix, 293 p. ; 24 cmISBN: 0273634321; 9780273634324Subject(s): Public relationsDDC classification: 659.2 LOC classification: HM263 | .J43 1998Summary: The new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet.
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The new edition of this successful textbook has been revised and updated to take account of recent developments in the field of public relations, including advances in technology such as e-mail, desk-top publishing and the Internet.

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