Public sector marketing / Tony Proctor.
Material type:
TextPublisher: Harlow, England ; New York : FT Prentice Hall, 2007Description: xvii, 225 p. : ill. ; 25 cmISBN: 9780273708094 (pbk.); 0273708090 (pbk.)Subject(s): Government marketingDDC classification: 352.7/48 LOC classification: JF1525.M37 | P76 2007Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | JF1525 .M37 P76 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000094708 | |
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Main Library | JF1525 .M37 P76 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000121497 |
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| JF1351 .E96 2001 Exploring public sector strategy / | JF1351 .T48 2016 Public administration : a very short introduction / | JF1358 .A7 A23 2010 خواطر من وحي الإدارة العامة التطبيقية / | JF1525 .M37 P76 2007 Public sector marketing / | JF1525.I6 .H84 2013 Trading secrets : spies and intelligence in an age of terror / | JF1601 .B47 2016 Human resource management in public service : paradoxes, processes, and problems / | JF197 .R428 2017 Reanimating regions : culture, politics and performance / |
Includes bibliographical references and index.
Marketing in the public sector -- The stakeholder value approach -- Creating and measuring stakeholder value -- Developing and implementing strategies -- Value drivers, portfolio assessment and planning ahead -- Marketing research -- Market measurement and forecasting demand -- The marketing planning process -- Corporate brand building and delivering the service -- Pricing services -- Communicating values -- Social marketing -- Internal marketing -- Marketing via the Internet and intranet.
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