Simply marketing communications / Chris Fill.
Material type:
TextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2006Description: xxiii, 410 p. : col. ill. ; 27 cmISBN: 0273704052 (pbk.); 9780273704058 (pbk.)Subject(s): Communication in marketingDDC classification: 658.802 LOC classification: HF5415.123 | .F555 2006Summary: This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .F555 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000092490 | |
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Main Library | HF5415.123 .F555 2006 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000072294 |
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| HF5415.12 .E8 J62 2010 Principles and practice of marketing / | HF5415.123 .C58 2010 Integrated advertising, promotion, and marketing communications / | HF5415.123 .F55 2009 Marketing communications : interactivity, communities and content / | HF5415.123 .F555 2006 Simply marketing communications / | HF5415.123 .K45 2007 Beyond buzz : the next generation of word-of-mouth marketing / | HF5415.123 .O89 2008 Integrated marketing communications / | HF5415.123 .P45 2005 Foundations of marketing communications : a European perspective / |
Includes bibliographical references and indexes.
Includes Web resources.
This title seeks to provide a suitably consistant appraisal of the ever-expanding world of marketing communications. The two main themes running through the text concern relationship marketing and integrated communications.
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