The sounds of capitalism : advertising, music, and the conquest of culture / Timothy D. Taylor.
Material type:
TextPublisher: Chicago ; London : The University of Chicago Press, 2012Copyright date: ©2012Description: xix, 345 pages : illustrations ; 24 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780226791159; 0226791157Subject(s): Music in advertising -- United States | Advertising -- United States -- History -- 20th century | Mass media and music -- United States | Advertising | Mass media and music | Music in advertising | United States | Werbung | Jingle | USA | 1900-1999Genre/Form: History.DDC classification: 306.4/8420973 LOC classification: ML3790 | .T395 2012| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | ML3790 .T395 2012 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000199427 | |
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Books
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Main Library | ML3790 .T395 2012 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000199434 |
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Includes bibliographical references (pages 297-329) and index.
Introduction : capitalism, consumption, commerce, and music -- Music and advertising in early radio -- The classes and the masses -- The Great Depression and the rise of the radio jingle -- Music, mood, and television : the discovery and use of emotion in advertising music -- The industrialization and standardization of jingle production -- The discovery of youth -- Consumption, corporatization, and youth in the 1980s -- Conquering (the) culture : the changing shape of the cultural industries in the 1990s and after -- New capitalism, creativity, and the new petite bourgeoisie.
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