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    141.
    Marketing with strategic empathy : inspiring strategy with deeper consumer insight / Claire Brooks.

    by Brooks, Claire [author.].

    Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2016Availability: Items available for loan: Main LibraryCall number: HF5415.13 .B736 2016 (2), Female LibraryCall number: HF5415.13 .B736 2016 (2).

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    142.
    Martketing : the heart and brain of branding / Javier Sánchez Lamelas.

    by Sánchez Lamelas, Javier [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London : LID Publishing Limited, [2016]Copyright date: ©2016Availability: Items available for loan: Main LibraryCall number: HF5415 .S263 2016 (1), Female LibraryCall number: HF5415 .S263 2016 (1).

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    143.
    Mastering the new media landscape : embrace the micromedia mindset / Barbara Cave Henricks, Rusty Shelton.

    by Henricks, Barbara Cave [author.] | Shelton, Rusty [author.].

    Edition: First edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oakland, CA : Berrett-Koehler Publishers, Inc., [2016]Availability: Items available for loan: Main LibraryCall number: HD59 .H436 2016 (1), Female LibraryCall number: HD59 .H436 2016 (1).

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    144.
    Matchmakers : the new economics of multisided platforms / David S. Evans and Richard Schmalensee.

    by Evans, David S. (David Sparks), 1954- [author.] | Schmalensee, Richard [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston, Massachusetts : Harvard Business Review Press, [2016]Copyright date: ©2016Online access: WorldCat Link Availability: Items available for loan: Main LibraryCall number: HD9999.M782 .E93 2016 (1), Female LibraryCall number: HD9999.M782 .E93 2016 (1).

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    145.
    MBA marketing / Malcolm McDonald, Ailsa Kolsaker.

    by McDonald, Malcolm [author.] | Kolsaker, Ailsa [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Houndmills, Basingstoke, Hampshire : Palgrave Macmillan, 2014Other title: Master of Business Administration marketing | Marketing.Availability: Items available for loan: Main LibraryCall number: HF5415 .M37955 2014 (2), Female LibraryCall number: HF5415 .M37955 2014 (2).

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    146.
    The membership economy : find your superusers, master the forever transaction, and build recurring revenue / Robbie Kellman Baxter.

    by Baxter, Robbie Kellman.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2015]Availability: Items available for loan: Main LibraryCall number: HF5415.525 .B39 2015 (1), Female LibraryCall number: HF5415.525 .B39 2015 (1).

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    147.
    New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer.

    by Brethauer, Dale M.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : AMACOM, c2002Availability: Items available for loan: Main LibraryCall number: HF5415.153 .B74 2002 (1), Female LibraryCall number: HF5415.153 .B74 2002 (1).

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    148.
    The new production of users : changing innovation collectives and involvement strategies / edited by Sampsa Hyysalo, Torben Elgaard Jensen, and Nelly Oudshoorn

    by Hyysalo, Sampsa, 1974- [editor] | Jensen, Torben Elgaard, 1967- [editor] | Oudshoorn, Nelly, 1950- [editor].

    Edition: First editionMaterial type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : Routledge, 2016Availability: Items available for loan: Main LibraryCall number: HF5415.153 .N49 2016 (1), Female LibraryCall number: HF5415.153 .N49 2016 (1).

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    149.
    The new rules of sales and service : how to use agile selling, real-time customer engagement, big data, content, and storytelling to grow your business / David Meerman Scott.

    by Scott, David Meerman [author.].

    Edition: Revised and expanded edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken, New Jersey : Wiley, 2016Availability: Items available for loan: Main LibraryCall number: HF5438.25 .S347 2016 (1), Female LibraryCall number: HF5438.25 .S347 2016 (1).

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    150.
    On purpose : delivering a branded customer experience people love / Shaun Smith, Andy Milligan.

    by Smith, Shaun [author.] | Milligan, Andy [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; Philadelphia : Kogan Page, 2015Copyright date: ©2015Availability: Items available for loan: Main LibraryCall number: HF5415.5 S595 2015 (1). In transit (1).

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    151.
    One perfect pitch : how to sell your idea, your product, your business-- or yourself / Marie Perruchet.

    by Perruchet, Marie [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill, [2016]Availability: Items available for loan: Main LibraryCall number: HF5415 .P4364 2016 (3), Female LibraryCall number: HF5415 .P4364 2016 (2). Checked out (1).

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    152.
    One simple idea : turn your dreams into a licensing goldmine while letting others do the work / Stephen Key with Colleen Sell.

    by Key, Stephen [author.] | Sell, Colleen [author.].

    Edition: Revised & expanded.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, [2016]Availability: Items available for loan: Main LibraryCall number: T339 .K49 2016 (1), Female LibraryCall number: T339 .K49 2016 (1).

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    153.
    Online marketing : a customer-led approach / Richard Gay, Alan Charlesworth, Rita Esen.

    by Gay, Richard | Charlesworth, Alan, 1956- | Esen, Rita.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford : Oxford University Press, 2007Availability: Items available for loan: Main LibraryCall number: HF5415.1265 .G39 2007 (1), Female LibraryCall number: HF5415.1265 .G39 2007 (1).

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    154.
    Only connect : the art of corporate storytelling / Robert Mighall.

    by Mighall, Robert [author.].

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: London ; New York : LID Publishing, [2013]Availability: Items available for loan: Main LibraryCall number: HF5415.1255 .M545 2013 (1), Female LibraryCall number: HF5415.1255 .M545 2013 (1).

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    155.
    Operators are standing by : use the power of infomercials and TV marketing to sell your products and keep customers calling / Michael Planit.

    by Planit, Michael.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : London : McGraw-Hill Professional ; McGraw-Hill [distributor], 2007Online access: Contributor biographical information | Publisher description | Table of contents only Availability: Items available for loan: Main LibraryCall number: HF5415.126 .P57 2007 (1), Female LibraryCall number: HF5415.126 .P57 2007 (1).

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    156.
    Overfished ocean strategy : powering up innovation for a resource-deprived world / Nadya Zhexembayeva.

    by Zhexembayeva, Nadya.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: San Francisco : Berrett-Koehler Publishers, Inc., [2014]Copyright date: ©2014Availability: Items available for loan: Main LibraryCall number: HC79.E5 .Z4483 2014 (1), Female LibraryCall number: HC79.E5 .Z4483 2014 (1).

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    157.
    Oversubscribed : how to get people lining up to do business with you / Daniel Priestley.

    by Priestley, Daniel.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Hoboken : Capstone, a Wiley Brand, 2015Availability: Items available for loan: Main LibraryCall number: HF5415 .P65927 2015 (1), Female LibraryCall number: HF5415 .P65927 2015 (1).

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    158.
    The Oxford handbook of strategic sales and sales management / edited by David W. Cravens, Kenneth Le Meunier-FitzHugh, Nigel F. Piercy.

    by Cravens, David W | Le Meunier-FitzHugh, Kenneth | Piercy, Nigel.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Oxford ; New York : Oxford University Press, 2011Other title: Strategic sales and sales management.Availability: Items available for loan: Main LibraryCall number: HF5415.13 .O97 2014 (1), Female LibraryCall number: HF5415.13 .O97 2014 (1).

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    159.
    Paid attention : innovative advertising for a digital world / Faris Yakob.

    by Yakob, Faris.

    Edition: 1st edition.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Philadelphia, PA : Kogan Page, 2015Availability: Items available for loan: Main LibraryCall number: HF5823 .Y335 2015 (1), Female LibraryCall number: HF5823 .Y335 2015 (1).

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    160.
    Pitching & closing : everything you need to know about business development, partnerships, and making deals that matter / by Alexander Taub, Ellen DaSilva.

    by Taub, Alexander | DaSilva, Ellen.

    Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill Education, 2014Other title: Pitching and closing | Everything you need to know about business development, partnerships, and making deals that matter.Availability: Items available for loan: Main LibraryCall number: HD69.S8 .T38 2014 (1), Female LibraryCall number: HD69.S8 .T38 2014 (1).

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