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    Strategic brand management : a European perspective / Kevin Lane Keller, Tony Aperia, Mats Georgson.

    By: Keller, Kevin Lane, 1956-Contributor(s): Apéria, Tony | Georgson, MatsMaterial type: TextTextPublisher: Harlow, England ; New York : Prentice Hall Financial Times, 2008Description: xxvi, 829 p. : ill. ; 25 cmISBN: 9780273706328 (pbk. : alk. paper); 0273706322 (pbk. : alk. paper)Subject(s): Brand name products -- ManagementDDC classification: 658.8/27 LOC classification: HD69.B7 | K449 2008
    Partial contents:
    Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HD69 .B7 K449 2008 (Browse shelf (Opens below)) 1 Available STACKS 51952000095385
    Books Books Main Library
    		HD69 .B7 K449 2008 (Browse shelf (Opens below)) 1 Available STACKS 51952000123507

    Includes bibliographical references and index.

    Levi's Dockers : creating a sub-brand -- Intel Corporation : branding an ingredient -- The California Milk Processor Board : branding a commodity -- Nivea : managing a brand portfolio -- Nike : building a global brand.

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