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    Tips and traps for marketing your business / Scott Cooper, Fritz Grutzner, Birk Cooper.

    By: Cooper, Scott WContributor(s): Grutzner, Fritz | Cooper, BirkMaterial type: TextTextSeries: Tips & traps series: Publisher: New York : McGraw-Hill, c2008Description: vii, 213 p. : ill. ; 24 cmISBN: 0071494898 (alk. paper); 9780071494892 (alk. paper)Other title: Tips & traps for marketing your business [Cover title]Subject(s): MarketingDDC classification: 658.8 LOC classification: HF5415 | .C588 2008Online resources: Table of contents only
    Contents:
    Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415 .C588 2008 (Browse shelf (Opens below)) 1 Available STACKS 51952000118282

    Includes bibliographical references and index.

    Gathering information -- Defining the scope of your business -- Defining your brand -- Who is your target? -- What is your message? -- Measuring performance -- Advertising and promotion -- Traditional media -- Publicity -- Interactive marketing -- Creating the customer experience -- Managing customer relationships -- Innovation : your marketing engine.

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