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    Marketing management and strategy / Peter Doyle and Philip Stern.

    By: Doyle, Peter, 1943-2003Contributor(s): Stern, Philip, 1954-Material type: TextTextPublisher: Harlow, England ; New York : Financial Times Prentice Hall, 2006Edition: 4th edDescription: xii, 446 p. : col. ill. ; 27 cmISBN: 0273693980 pbk; 9780273693987 pbkSubject(s): Marketing | Marketing -- ManagementDDC classification: 658.8 LOC classification: HF5415 | .D753 2006
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		HF5415 .D753 2006 (Browse shelf (Opens below)) 1 Available STACKS 51952000092896
    Books Books Main Library
    		HF5415 .D753 2006 (Browse shelf (Opens below)) 1 Available STACKS 51952000120247

    Includes bibliographical references (p. 427-434) and indexes.

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