Beyond buzz : the next generation of word-of-mouth marketing / Lois Kelly.
Material type:
TextPublisher: New York : AMACOM, c2007Description: x, 228 p. : ill. ; 24 cmISBN: 9780814473832 (hardcover); 0814473830 (hardcover)Subject(s): Communication in marketing | MarketingDDC classification: 658.8 LOC classification: HF5415.123 | .K45 2007Online resources: Table of contents only | Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Female Library | HF5415.123 .K45 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000101796 | |
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Main Library | HF5415.123 .K45 2007 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000125655 |
Includes bibliographical references (p. 213-220) and index.
Enough with the marketing blah blah blah- let's talk about something interesting -- Make meaning, not buzz -- Have a fresh point of view (or several) -- Listen up: seven ways to uncover talk-worthy ideas -- Nine themes that always get people talking -- Straight talk: talk like you talk, talk like you mean it, talk in these ten new ways -- Shift to a conversational marketing mind-set -- Building a "talk" culture -- Be more interesting- conversations, passion, and an honest point of view -- Appendix: Checklists, templates, additional resources.
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