Strategic brand management and development : creating and marketing successful brands / Sotiris T. Lalaounis.
Material type:
TextPublisher: Abingdon, Oxon ; New York, NY : Routledge, 2021Description: pages cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780367338756Subject(s): Branding (Marketing) | Brand name products -- Management | Product managementAdditional physical formats: Online version:: Strategic brand management and developmentDDC classification: 658.8/27 LOC classification: HF5415.1255 .L35 2021Summary: "This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.
| Item type | Current library | Call number | Status | Date due | Barcode |
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Main Library | HF5415.1255 .L35 2021 (Browse shelf (Opens below)) | Available | 51952000222859 | |
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Books
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Main Library | HF5415.1255 .L35 2021 (Browse shelf (Opens below)) | Available | 51952000222842 |
Includes bibliographical references and index.
"This book explores how organisations can design brand identities, develop brand marketing programmes, measure brand performance, and sustain brand equity, combining psychological, sociological, cultural, and management perspectives. It provides numerous examples which contextualise theory"-- Provided by publisher.
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