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    1.
    Marketing management : a strategic decision-making approach / John W. Mullins, Orville C. Walker Jr.

    by Mullins, John W. (John Walker) | Walker, Orville C.

    Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: Boston : McGraw-Hill Irwin, c2010Availability: Items available for loan: Main LibraryCall number: HF5415.13 .M35232 2010 (1), Female LibraryCall number: HF5415.13 .M35232 2010 (1).

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    2.
    Marketing strategy : a decision-focused approach / Orville C. Walker, Jr., John W. Mullins.

    by Walker, Orville C | Mullins, John W. (John Walker).

    Edition: 7th ed.Material type: Text Text; Format: print ; Literary form: Not fiction Publisher: New York : McGraw-Hill/Irwin, c2011Availability: Items available for loan: Main LibraryCall number: HF5415.13 .M3586 2011 (1), Female LibraryCall number: HF5415.13 .M3586 2011 (1).

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