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    Visual research : an introduction to research methods in graphic design / Ian Noble and Russell Bestley.

    By: Noble, Ian [author.]Contributor(s): Noble, Ian, 1960-2013 [author.]Material type: TextTextSeries: Required reading rangeCourse reader: Publisher: London ; New York : Fairchild Books, an imprint of Bloomsbury Publishing PIc, [2016]Edition: Third editionDescription: 226 pages ; 27 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9781474232906; 1474232906Subject(s): Graphic arts -- Research | Design -- Research | DESIGN -- Graphic Arts -- General | Design -- Research | Graphic arts -- Research | Visuelle Kommunikation | GebrauchsgrafikDDC classification: 745.4072/1 LOC classification: NC997 | .B44 2016Other classification: DES007000 Online resources: Cover image
    Contents:
    How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts, Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.
    Summary: "Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.
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    Item type Current library Call number Copy number Status Notes Date due Barcode
    Books Books Female Library
    		NC997 .B44 2016 (Browse shelf (Opens below)) 1 Available STACKS 51952000328889

    Includes bibliographical references (page 218) and index.

    "Packed with more than 200 colour illustrations, Visual Research explores a range of research methods that can be used by graphic designers and visual communicators in the development of clear and purposeful design solutions. The book introduces key terms and theories that underlie design research; examining the importance of visual grammar and design literacy, audience, communication theory and semiotics. Each chapter features case studies that demonstrate how the use of research methods can form the basis of effective visual communication and design problem solving, eschewing end product analysis for a discussion of the way research feeds into the design process. The third edition features new case studies in each chapter, updated design exercises and a new chapter on design-led tools and information design methods, in relation to both print and on-screen design"-- Provided by publisher.

    How and why?; Research Methodologies; Process and Product; Design Commentators; Key Concepts: The Designer as Author; Case Study; Design exercises -- Design Literacy; Visual literacy in Design Practice; Key Concepts: Connotation and Denotation; Case Study; Design exercises -- Analysis and Proposition; Research and Design; Feedback and Evaluation; Language and Identities; Key Concepts, Rhetoric; Key Concepts, Structuralism and Semiotics; Case Study; Design exercises -- Visual Tools of Inquiry; Design-led research tools; Case Study; Design exercises -- Theory in Practice; Engaging with Visual Research; Graphic Authorship; Key Concepts, Post-structuralism; Key Concepts, Rubbish Theory; Case Study ; Design exercises -- Audience and Message; Receiving End; The Construction of Meaning; Two-way Communication; Key Concepts, Fitness Landscape; Case Study; Design exercises -- Process and Materials; Practical Considerations; Tactility and Usability; Key Concepts, Affordance; Case Study; Design exercises -- Synthesis; The Process of Synthesis; Key Concepts, Modernism and Postmodernism; Case Study; Design exercises.

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