Basic sales/planning strategy -- Sales letter style -- Sales letter basics -- Fax/memo/email basics -- Letters of introduction -- Letters of prospects -- Letters requesting a sales appointment -- Cover letters -- Sales proposal letters -- Follow-up -- Sales letters -- Customer service letters -- Letters, emails, and memos for sales management -- Letters for promotion to support sales -- Letters to third parties -- International sales letters -- Appendix: Proofreading practice.

With 1.001 sample documents, this book goes beyond typical sales templates; it offers communication customized specifically for you. It details how to use a complete letter-oriented strategy, covering a variety of communication types, topics, and approaches to selling.

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