The power of visual storytelling : how to use visuals, videos, and social media to market your brand / Ekaterina Walter, Jessica Gioglio.
Material type:
TextPublisher: New York : McGraw-Hill, [2014]Edition: 1 editionDescription: x, 221 pages : color illustrations ; 23 cmContent type: text Media type: unmediated Carrier type: volumeISBN: 9780071823937; 007182393XSubject(s): Viral marketing | Internet marketing | Internet marketing | Viral marketing | Internet -- MarknadsföringDDC classification: 659.14/4 LOC classification: HF5415.1265 | .W365 2014| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415.1265 .W365 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000333432 | |
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Books
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Main Library | HF5415.1265 .W365 2014 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000333425 |
Includes bibliographical references (pages 201-211) and index.
Foreword / by Dan Roam -- Introduction -- The rise of visual storytelling -- Types, tips, and tactics of visual marketing -- The power of the platform : visual storytelling on social networks -- Developing a visual storytelling roadmap : from strategy to implementation -- Real-time marketing in a visual world.
Filled with full-color images and thought-provoking examples from leading companies. The Power of Visual Storytelling explains how to grow your business and strengthen your brand by leveraging photos, videos, infographics, presentations, and other rich media. The book delivers a powerful road map for getting started, while inspiring new levels of creativity within organizations of all types and sizes.--[book cover].
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