Consumer behavior / Leon G. Schiffman, Leslie Lazar Kanuk ; in collaboration with Joseph Wisenblit.
Material type:
TextPublisher: Boston, Mass. ; London : Pearson Prentice Hall, c2010Edition: 10th ed., Global edDescription: 592 p. : ill. ; 28 cmISBN: 9780137006700 (pbk.); 0137006705 (pbk.)Subject(s): Consumer behavior | Motivation research (Marketing)DDC classification: 658.8342
| Item type | Current library | Call number | Copy number | Status | Notes | Date due | Barcode |
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Books
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Female Library | HF5415.32 .S35 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000077930 | |
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Books
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Main Library | HF5415.32 .S35 2010 (Browse shelf (Opens below)) | 1 | Available | STACKS | 51952000055785 |
Previous ed.: 2007.
Includes bibliographical references and indexes.
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