Marketing power plays : how the world's most ingenious marketers reach the top of their game.

Material type: TextTextSeries: BusinessWeek books: Publisher: New York ; London : McGraw-Hill, 2007Description: ix, 178 p. : ill. ; 22 cmISBN: 9780071475587 (pbk.); 0071475583 (pbk.)Subject(s): Marketing | Marketing -- Case studiesDDC classification: 658.8 LOC classification: HF5415 | .M3172 2007Online resources: Contributor biographical information | Publisher description
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Item type Current library Call number Copy number Status Notes Date due Barcode
Books Books Main Library
HF5415 .M3172 2007 (Browse shelf (Opens below)) 1 In transit from Main Library to Female Library since 12/12/2023 STACKS 51952000118299

Includes bibliographical references (p. 167-168) and index.

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